Let’s be real—most marketing isn’t revolutionary. It’s not the next Apple ad or a viral Super Bowl commercial. It’s “good enough” content that keeps your brand alive and kicking.

And guess what? AI is better than humans at producing “good enough” content.

80% of Marketers Are Just… Okay (And That’s Okay!)

Not every marketing team is packed with creative geniuses. In fact, most marketers and content creators are average—they’re good at their jobs, but they’re not crafting groundbreaking campaigns every day. And that’s fine! Because for 80% of marketing tasks, you don’t need a creative mastermind—you just need reliable, scalable, and cost-effective content.

That’s where AI shines.

AI Won’t Be Bob Dylan or Andy Warhol, But…

Let’s be honest—AI won’t replace the true creative geniuses of the world. It’s not going to write the next Bob Dylan hit or paint a provocative masterpiece worthy of a museum.

But can it replace that local band playing for 10 bucks at your neighbourhood bar or the guy showcasing abstract squiggles at your local café’s art night? Absolutely. And it’ll do it faster, cheaper, and without asking for free drinks.

And with marketers, it’s the same story—AI won’t craft a legendary campaign that makes history, but for everyday content, it outperforms the average marketing team in speed, efficiency, and cost-effectiveness.

If You Want “Good Enough” Content, AI Wins Every Time

If your goal is:

• Blog posts, social media updates, emails, and SEO-friendly content

• Consistent, scalable content without hiring a full team

• A cost-effective way to stay visible online

Then AI is the better, faster, and cheaper option. A well-trained AI can outperform an average marketing team in efficiency, consistency, and even quality.

Bonus perks? AI doesn’t take coffee breaks, get sick, or mysteriously disappear right before a deadline. It won’t call in “burnt out” after a long weekend, and it certainly won’t ghost you for a better-paying freelance side hustle. Plus, with scheduling and automation, your content goes out exactly when you want—no more “Oops, we forgot to post today!” moments. And while your human team is still snoozing at 6 AM, AI is already up and working. Talk about dedication!

When AI Alone Isn’t Enough: The Need for Human Creativity

Now, if you want truly exceptional content—something that stands out, resonates emotionally, and gets people talking—you’ll need real creative talent. But here’s the catch: exceptional marketing isn’t cheap.

Creating a top-tier campaign requires:

• A team of highly skilled creatives

• Time to brainstorm, refine, and perfect the messaging

• A big budget to make it all happen

Not every company can afford that, which brings us to the best approach based on your business size.

What’s the Best Approach for Your Business?

Small Business / Startup → AI is your best friend.

No budget? No problem. AI can handle the bulk of your marketing work, so you don’t need a full-time team. If you don’t have time or expertise, AI gives you a fighting chance in a competitive market.

Mid-Sized Business → Hybrid is the way to go.

Mix AI with human marketers to boost efficiency, automate repetitive tasks, and free up your team for creative strategy and innovation. The best of both worlds.

Big Budget Enterprise → Go all in.

Use AI + human creativity for daily content and invest in exceptional talent for game-changing campaigns. This is how you get Super Bowl-level marketing magic.

The Future: Smart Marketing = AI + Human Creativity

AI isn’t here to replace creativity—it’s here to elevate it. The smartest businesses aren’t choosing between AI and humans; they’re combining both for maximum impact.

Want to harness AI for your marketing? Let’s chat! Drop us a line at hello@fluxbridge.co or book a free AI consultation below—let’s explore how AI can take your marketing to the next level!